With so few options for receiving entertainment content, one has to judge what sort of accessories they might have access to in order to reliably select a provider. Personally, while I do not always utilize everything that I have been given, I prefer to go with the company that has the most advanced equipment. After seeing what the direct tv genie can do in action, I was definitely sold on the idea. Being able to record five shows at once in high definition is a big deal for someone like me who rarely has time to be able to sit back and enjoy television thanks to the crazy amount of hours I have been forced to put into work this past year. Direct TV is really on to something unlike its competitors Time Warner and Comcastwho have done everything in their power to stifle any sort of technology that is not working in their favor.
On the surface, such technology stifling might seem to be a good tactic that works for them but if history, recent history at that, has taught us anything regarding technology, it is that independent agencies will take hold of that same technology and improve upon it, capitalize on it and outpace the dinosaurs that are our current established ISP and content providers. The fact that they are still doing this just shows how little they have come to understand the nature of technology or the desire for consumers to be a part of new and exciting tech. Google, on the other hand, has done all possible in an effort to push forward new tech by becoming a developer of both software and hardware while even make inroads into becoming a content provider. With the threat of Google looming behind them, it might be enough of a factor to force these relics of the old business models to progress.